MediaPlaningGuide_EM

PUBLISHER NOTE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

as the entertainment and media landscape continues to expand, consumer behavior is growing more diverse and complex, presenting a challenge to industry executives seeking to determine where best to make media investments and how to most effectively measure their returns.
innovative participants in the marketplace are looking beyond traditional metrics in order to establish a more comprehensive

DEMOGRAPHIC ANALYSIS OF THE MALAYSIAN POPULATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDIA REACH BY AGE GROUP

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

FACTS ON NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

FACTS ON INTERNET

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

FACTS ON MAGAZINE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

FACTS ON PAY TV

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

CIRCULATION OF ENGLISH NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

CIRCULATION OF CHINESE NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MAGAZINE CIRCULATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ADVERTISING EXPENDITURE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ANALYSIS OF NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Newspaper Introduction In an era before electronic media became wide spread, Print was the primary means for advertisers to reach consumers.

Electronic media proliferated through the 20th century, first with Radio, then Television and finally the Internet.

Although efforts to turn Print into a unique electronic medium (distinct from the Internet or mobile web) exist (for example through

MALAYSIA NEWSPAPER FACTS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Source: ABC-Circulationfiguresbaseon2009/NMR-Readershipfiguresbaseon2009 NMRAdexReportbaseon2009/MediaPlanningGuide2010

BAHASA NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ENGLISH NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

CHINESE NEWSPAPER

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

NEWSPAPER COST EFFICIENCY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASIA TIMES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASIA TIMES SDN. BHD.
555, Likas Bay, Jalan Tuaran Kota Kinabalu, Sabah Tel: 088-422 821 Fax: 088-420 902

BERITA PETANG SARAWAK

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERITA PETANG SARAWAK SDN. BHD.
Lot 2215, Jalan Bengkel Pending Ind. Estate 93450 Kuching, Sarawak.
Tel: 082-482 215/487 788 Fax: 082-339 667/480 996

BUSY WEEKLY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PENERBITAN CERDAS MaJu sdn. Bhd.
Wisma Dang Wangi 38 Jalan dang wangi 50100 Kuala Lumpur.
Tel: 03-2691 6336 Fax: 03-2692 3116

EASTERN TIMES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

EASTERN TIMES NEWS SDN. BHD.
Lot 347&348, Tabuan Laru Commercial Centre 93350 Kuching, Sarawak.
Tel: 082-368 585

BORNEO POST (SABAH & SARAWAK)

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Kuala Lumpur Office: SEE HuA MARKETING SDN. BHD.
20B, Jalan ss 25/35 Taman Mayang 4 7301 Petaling Jaya.
Tel: 03-7804 3100 Fax: 03-7804 4100 utusan Borneo Sabah is distributed together with Borneo Post Sabah

CHINA PRESS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

THE CHINA PRESS SDN. BHD.
80, Jalan riong 59100 Kuala Lumpur.
Tel: 03-2289 6388

DAILY EXPRESS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

saBah PuBLishing hOusE 16, Jalan Pasar Baru, Kg. Air, Kota Kinabalu, Sabah Tel: 088-252 343 Fax: 088-238 611

THE EDGE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

THE EDGE COMMuNICATIONS SDN. BHD.
w3a06, Level 3a, West Wing Metropolitan Square no.2 Jalan PJu 8/1 Damansara Perddana 47820 Petaling Jaya.
Tel: 03-7721 8000 Fax: 03-7721 8288

FINANCIAL DAILY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

THE EDGE COMMuNICATIONS SDN. BHD.
w3a06, Level 3a, West Wing Metropolitan Square no.2 Jalan PJu 8/1 Damansara Perddana 47820 Petaling Jaya.
Tel: 03-7721 8000 Fax: 03-7721 8288

GUANG MING DAILY NEWS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GuANG MING RIBAO SDN. BHD.
19, Jalan semangat 46200 Petaling Jaya.
Tel: 03-7965 8888 Fax: 03 7965 8515

HARAKAH

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TELEsign COMMuniCaTiOns SDN. BHD.
5, Jalan 65C Off Jalan Pahang Barat Pekeliling Business Centre 53000 Kuala Lumpur.
Tel: 03-4023 6753 Fax: 03-4023 6768

HARIAN METRO / METRO AHAD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

THE NEW STRAITS TIMES PrEss (MaLaysia) Bhd.
31, Jalan riong, 5 9100 Kuala Lumpur.
Tel: 03-2282 2323 Fax: 03-2284 8390

INTERNATIONAL TIMES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

inTErnaTiOnaL TiMEs SDN. BHD.
Lot 2215, Jalan Bengkel Pending Ind. Estate 93450 Kuching, Sarawak.
Tel: 082-482 215/487 788 Fax: 082-339 667/480 996

KWONG WAH YIT POH

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KwOng wah yiT POh PRESS BHD.
19, Lebuh Presgrave P.O.Box No. 31 10300 Penang.
Tel: 04-261 2312 Fax: 04-261 5407

MINGGUAN MALAYSIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

uTusan MELayu (M) Bhd 46 M, Jalan 5 Off Chan sow Lin 55200 Kuala Lumpur Tel: 03-9221 7055 Fax: 03-9222 7876 ad saLEs OFFiCE: uTusan MEdia saLEs SDN .BHD.
dSALeSOFFiCe: tUSANMediASALeS 11A, The Right Angle dNBhd Jalan 14/22 1A, The Right Angle 46100 Petaling Jaya.
alan 14/22 Tel: 03-7956 3355 6100 Petaling Jaya.
Fax: el: 3355 7755 03-7957 03-7956 ax: 03-7957 7755 PANCA INDERA (Distributed

KOSMO / KOSMO AHAD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

uTusan MELayu (M) Bhd 46M, Jalan 5 Off Chan sow Lin 55200 Kuala Lumpur Tel: 03-9221 7055 Fax: 03-9222 7876 ad saLEs OFFiCE: uTusan MEdia saLEs SDN .BHD.
11A, The Right Angle Jalan 14/22 46100 Petaling Jaya.
Tel: 03-7956 3355 Fax: 03-7957 7755

MALAY MAIL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ThE MaLay MaiL sdn. Bhd B-3a-01, Level ground dataran 3 dua, 2 Jalan 19/1 46300 Petaling Jaya.
Tel: 03-7947 2288 Fax: 03-7947 2323

MERDEKA DAILY NEWS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MErdEKa daiLy nEws SDN. BHD.
Lot 56, B.d.C Estate Mile 1 1/2 Labuk road Sandakan, Sabah.
Tel: 089-213 704 Fax: 089-275 537

MORNING POST

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MORNING POST TB 852, Taman Kuhara Jaya 3 1/2 Miles, Jalan Kuhara 91700 Tawau, Sabah.
Tel: 089-712 940

MALAYSIAN RESERVE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

syEd hussain PuBLiCaTiOns sdn. Bhd.
1st Floor Wisma Wira Security 183, Jalan ipoh 51200 Kuala Lumpur Tel: 03-4045 5888 Fax: 03-4045 5808

MAKKAL OSAI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MaKKaL Osai sdn. Bhd.
19A, 1st Floor Jalan Murai dua Batu Complex, Off Jalan ipoh 3 1/4 mile 51200 Kuala Lumpur.
Tel: 03-6250 5689/ 6250 5934 Fax: 03-6250 6379 edenosai@streamyx.com or advert@makkalosai.com

MUN SANG POH

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MuN SANG MEDIA GROuP 41-43 Persiaran Perindustrian Pengkalan, Kawasan Perindustrian Pengkalan, 31500 Ipoh,.
Perak.
Tel: 05-321 2919 Fax:05-321 4006

MALAYSIAN NANBAN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

NANBAN RESOuRCES SDN .BHD.
544-3, Batu Complex Off Jalan ipoh, Batu 3 1/4 51200 Kuala Lumpur.
Tel: 03-6251 5981 Fax: 03-6251 5986 ads@nanban.com.my

NANYANG SIANG PAU

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

nanyang siang Pau sdn. Bhd.
n0. 1, Jalan ss 7/2 47301 Petaling Jaya.
Tel: 03-7872 6888 Fax: 03-7872 6880

NEW STRAITS TIMES / NEW SUNDAY TIMES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

THE NEW STRAITS TIMES PRESS (MaLaysia) Bhd.
31, Jalan riong 59100 Kuala Lumpur.
Tel: 03-2282 3322 Fax: 03-2282 1434

NEW SABAH TIMES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

inna KinaBaLu sdn. Bhd.
Jalan Pusat Pembangunan Masyarakat Lorong sehingsung d Off Jalan Mat salleh Sembilan 88100 Kota Kinabalu.
Tel: 088-230 055 Fax: 088-241 155

NEW LIFE POST

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LiFE PuBLishErs sdn. Bhd.
2nd Floor, Nanyang Siang Pau Building, no. 1, Jalan ss 7/2 46793 Petaling Jaya.
Tel: 03-7620 2118 Fax: 03-7620 2116/1833

ORIENTAL DAILY NEWS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

OriEnTaL daiLy sdn. Bhd Wisma Dang Wangi 38 Jalan dang wangi 50100 Kuala Lumpur.
Tel: 03-2691 6336 Fax: 03-2692 6336

OVERSEAS CHINESE DAILY NEWS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

saBah PuBLishing hOusE 16, Jalan Pasar Baru Kg. AirKota Kinabalu, Sabah Tel: 088-252 343 Fax: 088-238 611

RED TOMATO

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TaLEnT PLus sdn. Bhd.
2-2, Jalan 4/109E Desa Business Park Taman Desa 58100 Kuala Lumpur Tel: 03-7987 8622 Fax: 03-7987 9622

SEE HUA DAILY NEWS (SARAWAK)

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SEE HuA MARKETING SDN. BHD.
20B, Jalan ss 25/35, Taman Mayang 47301 Petaling Jaya.
Tel: 03-7804 3100 Fax: 03-7804 4100 Utusan Borneo Sabah is distributed together with Borneo Post Sabah and Sarawak

SEE HUA DAILY NEWS (SABAH)

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SEE HuA MARKETING SDN. BHD.
20B, Jalan ss 25/35, Taman Mayang 47301 Petaling Jaya.
Tel: 03-7804 3100 Fax: 03-7804 4100

THE STAR / SUNDAY STAR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

sTar PuBLiCaTiOns (M) Bhd Menara Star 15 Jalan 16/11 46350 Petaling Jaya.
Tel: 03-7966 8388 Fax: 03-7955 4039

TAMIL NESAN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TaMiL nEsan (M) sdn. Bhd.
23, Jalan sBC 5, Taman sri Batu Caves, 68100 Batu Caves Selangor.
Tel: 03-6184 1818 Fax: 03-6185 2445

SINAR HARIAN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

AKHBAR CABARAN SDN. BHD.
Lot 2, Jalan sepana 15/3, Off Persiaran Selangor Seksyen 15 40000 Shah Alam.
Tel: 03-5101 3888 Fax: 03-5101 3603

SIN CHEW DAILY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SIN CHEW MEDIA CORPORATION BHD.
19, Jalan semangat 46200 Petaling Jaya.
Tel: 03-7965 8888 Fax: 03 7954 2511

UTUSAN MALAYSIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

uTusan MELayu (M) Bhd 46M, Jalan 5 Off Chan sow Lin 55200 Kuala Lumpur Tel: 03-9221 7055 Fax: 03-9222 7876 AdSALeSOFFiCe: uTusan MEdia saLEs SDN. BHD.
11A, The Right Angle Jalan 14/22 46100 Petaling Jaya.
Tel: 03-7956 3355 Fax: 03-7957 7755

UNITED DAILY NEWS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

uNITED BORNEO PRESS SDN. BHD.
Lot 2597, Blk 3, MCLd, Wisma united Borneo Press, Jalan Pisau, P.O.Box 377, 98007 Miri Sarawak.
Tel: 085-656 666 Fax: 085-662 882

SUNDAY POST

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Kuala Lumpur Office: SEE HuA MARKETING SDN. BHD.
20B, Jalan ss 25/35, Taman Mayang 47301 Petaling Jaya.
Tel: 03-7804 3100 Fax: 03-7804 4100

UTUSAN BORNEO

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Kuala Lumpur Office: SEE HuA MARKETING SDN. BHD.
20B, Jalan ss 25/35, Taman Mayang 47301 Petaling Jaya.
Tel: 03-7804 3100 Fax: 03-7804 4100 * utusan Borneo Sabah is distributed together with Borneo Post Sabah

SUN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Sun MEDIA CORPORATIOn SDn. BHD.
4th Floor, Lot 6, Jalan 51/217, sec 51, 46050 Petaling Jaya.
Tel: 03-7784 6688 Fax: 03-7783 7435

UTUSAN SARAWAK

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

WARTA DISTRIBuTION SDN. BHD.
Lot 231, Jalan nipah Off Jalan Abell utara 93100 Kuching, Sarawak.
Tel: 082-424 411 Fax: 082-425 024

NEWS AGENCY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERNAMA Wisma Bernama, 28, Jalan 1/65A, Off Jalan Tun Razak, 50700 Kuala Lumpur.
Tel: 03-2693 9933 Fax: 03-2698 1102 BERNAMA, the Malaysian National News Agency, is undisputedly one of the leading media organisations in the country. Having been at the forefront of news coverage in Malaysia for some 40 years, we have built up a reputation in terms of our credibility. Being among the country's mo

PAST, PRESENT AND FUTURE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GENERAL INFORMATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GeneralInformation TheOut-of-Homemediumwelcomescreativity, cominginmanyforms,shapesandsizes Outdoorspaceissoldbymarket,eitheronthe basisofapackagethatdeliversorbyspecific location(s).
BACKLITOUTDOOR Backlitunitsarelocatedatmajor intersectionsorhightrafficarteries, andhavevisualimpactbothdayand night.Thestandardsizeis10x20feet.

Backlitoutdoorboardsgenerallydeliver moderatereachwithheavyfreque

OUTDOOR ADVERTISING PREVIEW

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Transit-LightRailTrains Thismediumoffersavariety ofadvertisingareassuchas externalwraparoundand inside wrap, inside panels, platforms,walkways,entrance displayetc.Ittargetsdaily commutersinKlangValleywith highfrequencyandrecall Taxi Thismediumhaswidecoverage withhighnumberoftaxis ploughingaround.Itisavery goodmediumfortactical campaignwithahighrecall reachingitstargetaudience.
Targetaudienceinc

OUTDOOR MEDIA SPECIALISTS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KineticWorldwideSdnBhd UnitNo.A-3-13,Level3,TTDIPlaza JalanWanKadir3,TamanTunDr.Ismail 60000KualaLumpur,Malaysia +603-77263329 angie.cutter@kineticww.com www.kineticww.com AboutKinetic Kineticisatrulyglobalnetwork;officesin23marketsand ever-expandinglinkstonewterritoriesthroughourhistoric partners.TheKineticpositioningisthesameacrossthe world,offeringadedicatedexpertiseinoutofhomeplanning andbuyin

OOH MEDIA SPECIALISTS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KIneTIC wORLDwIDe SDn BHD Unit A-3-13, Level3, TTDI PLaza, Jalan wan Kadir 3 Taman Tun Dr. Ismail, 60000 Kuala Lumpur.
Tel : 03-7726 3329 Fax : 03-7726 4698 Contact: Angie Cutter Position: Country Manager angie.cutter@kineticww.com www:kineticww.com MeDIA PeRTIwI SDn BHD Block F05-3, Jalan SS 7/13A, Plaza Kelana Jaya, 47301 Petaling Jaya.
Tel : 03-7877 8481 Fax : 03-7877 8486 Contact: Lim Ch

OUTDOOR MEDIA OWNERS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

AzanMediaSdnBhd 20,JalanDewanBahasa 50460KualaLumpur.
Tel:03-21435511 Fax:03-21419515 AlloyAdvertisingSdnBhd 141,JalanSbc1, TamanSeriBatuCaves 68100BatuCaves,Selangor.
Tel:03-61887088 Fax:03-61895690 AbsoluteOutputSdnBhd 63&63A,JalanHujan, TamanOverseasUnion 58200KualaLumpur Tel:03-77816688 AdSignsImejSdnBhd C-8-1,MeganAvenue1 189JalanTunRazak 50400KualaLumpur. Tel:03-27755555 AdeptMediaSdnB

OUTDOOR ADVERTISING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BigTreeSdnBhd Lot1.06FirstFloorKPMGTower8 FirstAvenue,BandarUtama 47800PetalingJaya Tel:03-77293889 Fax:03-77293999 CityAdvertisingSdnBhd Suite913,9thFloor,BlockA DamansaraIntan,JalanSS20/27 47400PetalingJaya CitraNetSdnBhd CP67,Suite2301-02, 23rdFloorCentralPlaza.
34JalanSultanIsmail 50520KualaLumpur Tel:03-21412121 CreativePeopleSdnBhd 1,PersiaranBandarUtama BandarUtamaDamansara 47800Petaling

OOH MEDIA OWNERS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KurniaOutdoorSdnBhd UnitW603,Level6,WestWing, MetropolitianSq,2,JalanPJU8/1 BandarDamansaraPerdana 47820PetalingJaya. Tel:03-77271177 Fax:03-77271988 LibroffSdnBhd Lot10,Jalan4/89C, OffJalan4JalanChanSowLin 55200SgBesi,KualaLumpur Tel:03-92218980 MaxOutdoorSdnBhd A-716,BlockA,KelanaSquare17, JalanSs7/26,KelanaJaYa 47301PetalingJaya. Tel:03-78049200 MediamindSdnBhd WismaSebarang, 88JalanSeangTek 10

REDBERRY OUTDOORS SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ReDBeRRy OUTDOORS SDn BHD Address: 502, Blk A, Phileo Damansara 1, no. 9, Jalan 16/11, Off Jalan Damansara, Petaling Jaya 46350 Tel: 603-7960 0155 Fax: 603-7960 7155 email: georgef@redberry.com.my www.redberryoutdoors.com.my ExclusivelyRepresents:RapidKLBusMedia.OffersBillboardsNationwidewithemphasison KlangValleyHighways.RedberryOutdoorsispartoftheRedberryMediaGroup. OverviewofKL's BusMedia KL'sb

ROAD TRANSIT MEDIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Inrecentrankingsofbusservices inMarch2010RapidKL'snetwork ofbuseswereratedhighestfor cleanliness,andreliabilityand frequencyofservices.
Accordingtosurveys(Souce SRA/NOP),busmediaisoneofthe mosteffectiveoutofhomemedia with80%ofrespondentsagreeing thattheynoticebusadvertising displays.Inacomparativestudy conductedbyTGItheoutsideof thebuswasthemostnoticed outofhomemediacomparedto roadsidebillboard

REDBERRY OUTDOORS SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Rapid KL Bus Routes

ROAD TRANSIT MEDIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BUS ADVERTISING RATES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

RedbeRRy OutdOORs Tel:603-79600155Fax:603-79607155 Email:georgef@redberry.com.my www.redberryoutdoors.com.my.
Contactustolearnmoreaboutwhatbusadvertisingcandoforyourbrand,evaluatedetailed demographicdataandroutedetails,andnegotiatelong-termdiscountedrates. AREA CityCentreBuses City&Express (BusNo.`B'&`E') Rental:WholeBusRM3,000perbus per month UrbanBuses Local,Trunk&Sub-Trunk (BusNo.`U'&`T') Wr

Advertising Rental

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PenangAreaShelters PricingisfixedatRM5,500regardless ofpanelsize PJAreaShelters AllShelterswillbeupgradedtothenew Veyronseriesdesignpricingisfixedat RM5,500regardlessofpanelsize KLAreaShelters PricingisfixedatRM10,500for`KL Prime'categorysites&RM12,500for `KLGoldenTriangle'categoryregard- lessofpanelsize AllShelters Rentalissubjectto5%GST ElectricitychargesaresetatRM60 perpanelpermonth(Dependanton

TOM MANAS OUTDOOR SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ADVERTISINGRATES tOm manas OutdOOR sdn bhd MeganAvenue1,UnitB7-5 LetterBoxB-7-5,189JalanTunRazak 50400KualaLumpur.
Tel:603-21643311Fax:603-21635897 Email:aidatalib@tommanasoutdoor.com www.tommanasoutdoor.com

OOH SEGMENTATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

OOH SEGMENTATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

3 THIRD INC DIGITAL TV MEDIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

3thirdsIncSdnbhd 53-1JalanPJS9/1A,LagoonBusinessCentre, 46150BandarSunway Tel:03-56335393/95,Fax:03-56335399 www.3thirds.net

MAGIQADS SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MagIqaDS SDn BHD 38-2, Jalan Telawi, Bangsar Baru, 59100 Kuala Lumpur Tel: general Line: 03 2287 6130 Fax: +60 3 2287 7130 Email: marketing@magiqads.com www.magiqads.com Exclusively Represents: In-store media for Tesco, Carrefour and Jusco network of hypermarkets. Registered patent holder of the process of rendering 3D illusionary effects on floor stickers known as floorstoppers.
Magiqads provi

Media Formats

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

IN-STORE Aisle Sponsorship: Total dress up installed on brand product selves and category aisle.
Consists of top stock, home shelf, shelf banner and floorstoppers.
It offers a unique opportunity to extend visibility beyond the shelf, and make the brand appear more prominent and larger.
Chiller/ Freezer Wrap: Designed specifically for clients who seek to increase visibility in the frozen g

CARREFOUR NETWORKS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TESCO NETWORKS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

JUSCO NETWORKS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ADVERTISEMENT RATE CARD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Hasta La Sony Pictures.. They'll Be Back

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

nninggu

Visa: Providing What the shopper needs

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

e 2010

Appeal to the Senses

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

RUNCIT MEDIA SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Runcit Media Sdn Bhd Suite 12-01, Level 12, Menara Merais 1, Jalan 19/3 46300 Petaling Jaya.
tel : 03-7957 1718 Fax : 03-7956 5109 Background Incorporated in 1988 to carve niche as the “Traditional Retail Media Specialist“.
Launched RAP (Retail Advertising Panel): Affordable alternative media for brands to communicate with suburban & rural communities.
· Effectivepoint-of- purchase media

BACKGROUND

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Magazine Landscape In an era of information overload and media clutter, it's harder than ever to capture consumer attention. That's why today's advertiser seeks a meaningful connection, using those media that bond with consumer needs and passions.
Consumer engagement has become the core of today's marketing and media strategies.
Magazines are well known for their ability to connect and engag

GENERAL INFORMATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Closing Date And Cancellation Policies Most monthly magazines require insertion orders for colour advertisements four to six weeks prior to publication date.Many major national magazines are able to offer 35-days (or less) lead time from published space closing to first consumer impact.
Material is generally due a week later.National weekly publications are often able to accommodate advertisers

FORMATS / PRODUCTION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PRODUCTION 1. Production process is high speed, heat- set, web offset.

2. Contact individual publishers for information regarding unit size and availability of second or fifth colours.

3. A colour control bar must be present on all submitted proofs.

This bar must contain patches (minimum 6mm x 6mm) at 133 lpi of 3, 5, 25, 50, 75, 95, 97% and solid for each of the primary process c

MAGAZINE ADEX - 2009

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MAGAZINE CATEGORIES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LISTING OF MAGAZINE TITLES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ANIQAH

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MMP COMMUNICATIONS SDN. BHD.
68-B, Jalan Kampong Attap 50460 Kuala Lumpur.
Tel No : 03-2273 5421 Fax No : 03-2273 5425

ASTROVIEW

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1 Jalan SR8/3, 4 3300 Seri Kembangan Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

ANJUNG SERI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERITA PUBLISHING SDN.BHD. 16-20, Jalan 4/109E, Desa Business Park Taman Desa Off Jalan Klang Lama 58100 Kuala Lumpur.
Tel No : 03-7620 8111 Fax No : 03-7620 8026

AUTIWORLD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

BULANAN PELAJAR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd FloorNanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

BRAND EQUITY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASAS JAYA HOLDINGS SDN. BHD.
5-5B, Jalan Pipit 2 Bandar Puchong Jaya 47100 Puchong, Selangor.
Tel No : 03-8070 6624 Fax No : 03-8070 0642

CINE FASHION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERCEPTION MEDIA SDN. BHD.
3-3, Jalan 11/48A, Sentul Raya Boulevard, Off Jalan Sentul 51000 Kuala Lumpur.
Tel No : 03-4043 0500 Fax No : 03-4043 7648 www.cinefashion.net

COMING KING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ANJUNG TAIPAN SDN. BHD.
17, Jalan 8/146, Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634

doctorjob's coursesnow!

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GTI MEDIA SDN.BHD.
23-6, 6th Floor, Jalan SP2/1, Serdang Perdana, 43300 Seri Kembangan.
Tel No : 03-8941 5055 Fax No : 03-8941 5069 Email:doctorjob@doctorjob.com.my website:www.doctorjob.com.my

EH!

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148 Profile Malay women aged 20-35 years, fashion & beauty conscious & always wants to be updated on the latest fashion & beauty news. Also loves to know what's happening in the celeb world.

EXPATRIATE LIFESTYLE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MONGOOSE PUBLISHING SDN. BHD.
Level 33, Menara AmBank 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur.
Tel No : 03-2166 6650 Fax No : 03-2166 6651

FEMININE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

ELEMEN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GALA UNGGUL RESOURCES SDN. BHD.
17, Jalan 8/146, Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634 Profile Elemen is a fun and informative magazine suitable for primary school children who are eager to learn and develop their creativity.

FEMALE BRIDES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

FEMALE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148 Profile Young working woman aged 20-39 years.
She is trendy, beauty conscious and loves to keep up to date on local and international fashion plus beauty news. She is in control of her life and enjoys the best things that life has to offer.

FHM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan, Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

FLAVOURS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

STAR PUBLICATIONS (M) BHD Menara Star, 15 Jalan 16/11 46350 Petaling Jaya.
Tel: 03-7966 8388 Fax: 03-7955 4039

FOURFOURTWO

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan, Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

GALAXIE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

STAR PUBLICATIONS (M) BHD Menara Star, 15 Jalan 16/11 46350 Petaling Jaya.
Tel: 03-7966 8388 Fax: 03-7955 4039

GRADMalaysia

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GTI MEDIA SDN. BHD.
23-6, 6th Floor, Jalan SP2/1 Serdang Perdana 43300 Seri Kembangan.
Tel No : 03-8941 5055 Fax No : 03-8941 5069 Email:gradmalaysia@gradmalaysia.com Website:www.gradmalaysia.com

GLAM LELAKI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

GLAM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

GLAM DEKO

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148 Profile The interior magazine for the aspiring homemakers as well as the most discerning ones with an impeccable taste for nothing but the best for their homes. From the latest designer chairs around the globe to the finest architectures closer to home, GLAM Deko sets

GEMPAK

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ART SQUARE CREATION SDN. BHD.
17, Jalan 8/146 Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634 Profile Gempak is the first Malay language info- comic magazine that combines first-rate comics and infotainment for the young psyches

GOLF DIGEST

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

GOING PLACES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

GOLF VACATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MONGOOSE PUBLISHING SDN. BHD.
Level 33, Menara AmBank 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur.
Tel No : 03-2166 6650 Fax No : 03-2166 6651

GOGO CLASS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ART SQUARE CREATION SDN. BHD.
17, Jalan 8/146 Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634

HAI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

UTUSAN KARYA SDN. BHD.
Kompleks Sri Utusan Lot 6, Jalan P/10 Kawasan Perusahaan Bangi Seksyen 10 43650 Bandar Baru Bangi Selangor.
Ad SAleS Office: UTUSAN MEDIA SALES SDN. BHD.
11, The Right Angle, Jalan 14/22, 46100 Petaling Jaya.
Tel No : 03-7956 3355 Fax No : 03-7958 8338

HARMONI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

HER WORLD COOKBOOK

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

HER WORLD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

ICON

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section 13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

INDIAN WEDDING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERCEPTION MEDIA SDN. BHD.
3-3, Jalan 11/48A, Sentul Raya Boulevard, Off Jalan Sentul, 51000 Kuala Lumpur.
Tel No : 03-4043 0500 Fax No : 03-4043 7648

INTREND

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

JELITA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERITA PUBLISHING SDN.BHD.
16-20, Jalan 4/109E, Desa Business Park Taman Desa Off Jalan Klang Lama 58100 Kuala Lumpur.
Tel No : 03-7620 8111 Fax No : 03-7620 8026

ifeel

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan, Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

KAWAN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KUNANG 2

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MMP COMMUNICATIONS SDN. BHD.
68-B, Jalan Kampong Attap, 50460 Kuala Lumpur.
Tel No : 03-2273 5421 Fax No : 03-2273 5425

KUNTUM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

STAR PUBLICATIONS (M) BHD Menara Star, 15 Jalan 16/11 46350 Petaling Jaya.
Tel: 03-7966 8388 Fax: 03-7955 4039

LET'S TRAVEL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

LITTLE MONITOR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ART SQUARE CREATION SDN. BHD.
17, Jalan 8/146 Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634

LONG LIFE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

MARIE CLAIRE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

MALAYSIAN BUSINESS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERITA PUBLISHING SDN.BHD 16-20, Jalan 4/109E, Desa Business Park Taman Desa Off Jalan Klang Lama 58100 Kuala Lumpur.
Tel No : 03-7620 8111 Fax No : 03-7620 8026

MALAYSIA'S 100 LEADING GRADUATE EMPLOYERS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GTI MEDIA SDN. BHD.
23-6, 6th Floor, Jalan SP2/1 Serdang Perdana 43300 Seri Kembangan.
Tel No : 03-8941 5055 Fax No : 03-8941 5069 Email:malaysias100@malaysias100.co Website:www.malaysias100.com General Information Technical Details Published : Annual Trimmed Size 190 x 270 mm Language : English Bleed Size 200 x 280 mm Circulation : 30,000 (Claimed) Text Area 170 x 250 mm Magazine Segment :

MANGGA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MASTIKA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MADAM CHAIR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERITA PUBLISHING SDN.BHD. 16-20, Jalan 4/109E, Desa Business Park Taman Desa Off Jalan Klang Lama 58100 Kuala Lumpur.
Tel No : 03-7620 8111 Fax No : 03-7620 8026

MEDIA PLANNING GUIDE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERCEPTION MEDIA SDN. BHD.
3-3, 3rd Floor, Jln 11/48A, Sentul Raya Boulevard Off Jalan Sentul, 51000 Kuala Lumpur.
Tel No : 03-4043 0500 Fax No : 03-4043 7648

MEN'S UNO

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

MEN'S HEALTH MALAYSIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

MILENIA MUSLIM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MMP COMMUNICATIONS SDN. BHD.
68-B, Jalan Kampong Attap, 50460 Kuala Lumpur.
Tel No : 03-2273 5421 Fax No : 03-2273 5425

MY WEDDING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

NUYOU BRIDES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

NUYOU

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

NEWICON FOR HIM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

NEWTIDE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

ORIENTAL CUISINE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

PANCING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

PETS MAGAZINE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

POPCORN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GALA UNGGUL RESOURCES SDN. BHD.
17, Jalan 8/146 Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634

postgradasia

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

GTI MEDIA SDN. BHD.
23-6, 6th Floor, Jalan SP2/1 Serdang Perdana 43300 Seri Kembangan.
Tel No : 03-8941 5055 Fax No : 03-8941 5069 Email:info@postgradasia.com Website:www.postgradasia.com

PRESS & PR GUIDE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERCEPTION MEDIA SDN. BHD.
3-3, Jln 15/48A, Sentul Raya Boulevard, Off Jalan Sentul 51000 Kuala Lumpur.
Tel No : 03-4043 0500 Fax No : 03-4043 7648

ROD & LINE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

SAJI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SHANG HAI

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

STAR PUBLICATIONS (M) BHD Menara Star, 15 Jalan 16/11 46350 Petaling Jaya.
Tel: 03-7966 8388 Fax: 03-7955 4039

SPECIAL WEEKLY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

SEVENTEEN MALAYSIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

SHAPE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

STYLE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1 Jalan SR8/3 43300 Seri Kembangan Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

SWEET HOME

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

LIFE PUBLISHERS BHD 2nd Floor, Nanyang Siang Pau Building 1, Jalan SS 7/2 46793 Petaling Jaya.
Tel No : 03-7620 2118 Fax No : 03-7620 2131

TOPGEAR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEASAT PUBLICATIONS SDN. BHD.
Level 3, Wisma SSP No.1, Jalan SR8/3, 43300 Seri Kembangan, Selangor.
Tel No : 03-9543 9664 Fax No : 03-8941 6094

THE HALAL JOURNAL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KASEHDIA SDN. BHD.
31-2 Plaza Crystalville Jalan 22A/70A Desa Sri Hartamas 50480 Kuala Lumpur Tel No : 03-6203 1025 Fax No : 03-6203 4072 Email: info@kasehdia.com Profile The Halal Journal is the first and only business/trade magazine focusing on the global Halal market - widely believed to be the current new economic sector. The realm of Halal extends beyond the obvious references to food and

THE PEAK

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148

TIME OUT KUALA LUMPUR

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MONGOOSE PUBLISHING SDN. BHD.
Level 33, Menara AmBank 8 Jalan Yap Kwan Seng 50450 Kuala Lumpur.
Tel No : 03-2166 6650 Fax No : 03-2166 6651

URTV

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

UTOPIA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ART SQUARE CREATION SDN. BHD.
17, Jalan 8/146, Bandar Tasik Selatan 57000 Kuala Lumpur Tel No : 03-9056 1637 Fax No : 03-9056 1634

WANITA

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

YTL LIFE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BLU INC MEDIA SDN. BHD.
Lot 7, Jalan Bersatu 13/4, Section13, 46200 Petaling Jaya.
Tel No : 03-7952 7000 Fax No : 03-7960 0148 Series Discount YTL Life speaks to the high income individual in search of the luxury experience. affiluent and urbans. Our readers are primarily between the ages of 25 to 54, They either owm business or hold key positions in their workplace.

OVERVIEW OF DIGITAL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Digital Enviroiment Internet access has grown rapidly over the past decade, and now almost 2 billion consumers use the medium, the bulk of them through broadband connections. The rising speed of those broadband connections fosters more immersive experiences, a wider range of activities conducted online and, ultimately, more time with online content and brands.
With hundreds of millions of peopl

MALAYSIA DIGITAL FACT SHEETS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Malaysian : Current Situation Internet usage is currently quite low for a country at Malaysia's stage of economic development. This is largely due to the slow uptake of broadband services. Dial-up access invariably inhibits the growth of Internet use. The government is cur- rently undertaking a review of the broadband mar- ket in the hope that competition can be stimulated, resulting in lower char

DIGITAL MEDIA RESEARCH

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Digital Media Research The explosion of devices and channels, the shorten- ing of product lifecycles, and the different ways to access an ever-increasing supply of content have strained ordinary modes of user and usage analysis past the breaking point. To successfully execute and monetize digital services and advertising, companies need stronger, science-based analytics capabilities that generate

MALAYASIAN INTERNET USAGE PROFILE - BY NIELSEN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TOP 100 PROPERTIES - BY COMSCORE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

WEBSITE BY CATEGORIES - BY COMSCORE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

AN OVERVIEW

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

EDP NETWORK sDN bhD 53 A - 53 C Jalan Kenari 17F, bandar Puchong Jaya, 47100 Puchong, selangor Tel: 03 807 68019 Fax : 03 807 68019 email : melphteo@yahoo.com www.edp.com.my EDP Network Sdn Bhd , is an incorporated private limited company and registered with MCMC. We are a group of entrepreneurs who have combined resources and expertise to bring to you digital solutions that will help your brand g

WEB ADVERTISING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Admax Network Sdn Bhd, Penthouse (Level 27), Centrepoint South, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur.
T : +603 - 2096 9613 F : +603 - 2096 9741 W: www.admaxnetwork.com Background Admax Network links hundreds of websites together through one simple platform, making it extremely easy for advertisers to reach their target audience across the web in environments that are releva

WEB ADVERTISING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Digital Five Sdn Bhd Unit 2.1 2.3 (2nd Floor), Enterprise 3A Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi Bukit Jalil, 57000 Kuala Lumpur, Malaysia Tel: 03-9543 6688 Fax: 03-8994 3648 Email: sales@digitalfive.com Website: www.digitalfive.com MALAY ENTERTAINMENT - MURAI.COM.MY Digital Five's murai.com.my, is Malaysia's leading Malay entertainment portal with over 4.7 million pageview

DIGITAL FIVE SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERFISIO SOLUTIONS SDN BHD

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

PERFISIO SOLUTIONS SDN BhD F7, Ground Floor, The Right Angle, Jalan 14/22, 41600 Petaling Jaya.
Tel: (603) - 7955 5577 (603) - 7954 2743 Fax: (603) - 7957 2777 Perfisio, as a reseller is indeed proud to work as a partner with the Government in promoting the Internet to all Malaysians and we have more than 600,000 subscribers to date. Apart from the Jaring services, we also offers Mobile Messagi

WEB ADVERTISING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MALAYSIAN DIGITAL ASSOCIATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MALAySIAN DIGITAL ASSOCIATION Unit 706, Block B, Pusat Dagangan Phileo Damansara 1 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya.
Tel: 03-7660 8535 Fax: 03-7660 8532 MEMBERS 1. Terence Dorairaj Digital Five Sdn Bhd Unit 2.1-2.3, (2nd Floor) Enterprise 3A, Technology Park Malaysia, Lebuhraya Puchong-Sg Besi Bukit Jalil, 57000 Kuala Lumpur 2. Rene Menezes Media Two Point Zero Sdn Bhd Sui

MILESTONES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

1921 Johor Wireless Society began transmission on the 300 meter frequency which was the first radio set in the country Malayan Wireless Society was set up in Penang 1930 Lord Earl from Singapore Port Council began short wave frequency broadcasting twice a week (Sunday & Wednesday). Malayan wireless Society began broadcasting three times a week from Bukit Petaling in Kuala Lumpur 1934 Penang Wirele

RADIO LANDSCAPE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

RADIO SCENE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Background There are 63 over-the-air radio services in Malaysia: 14 English language, 41 Bahasa Malaysia and 4 Chinese language, 2 Tamil language and 1 Arabic. 31 are private commercial stations, Radio reaches 92% of Malaysian 10 years & above in an average week and that figure has remained constant for most demographic groups. Weekly reach is very consistent across all regions of the country.

AMP RADIO NETWORKS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

AiRtime mAnAgement & PRogRAmming Sdn. Bhd.
2nd. Floor, All Asia Broadcast Centre, technology Park malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil 57000 Kuala Lumpur.
tel: 03-9543 8888 Fax: 03-9543 3888 e-mail: kl@ampadvantage.com.my Website: www.ampadvantage.com Note: Live Read Broadcast Times: Only Mon-Fri, actual broadcast time may vary slightly, live reads will be read in every 40th min

AMP RADIO NETWORKS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

* Cancellation / Revision Surcharges: - Less then 14 days before broadcast date: 100% - Surcharge 15-30 days before broadcast date: 50% - Surcharge more than 30 days before broadcast: 10%

BEST 104

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SuARA JohoR Sdn Bhd Bukit Pelangi, Jalan Pasir Pelangi, 80050 Johor Bahru, Johor tel: 07 331 4104, Fax: 07 335 1104

BFM 89.9 THE BUSINESS STATION

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BFm mediA Sdn. Bhd.
5.01 Wisma Bu8, 11 Lebuh Bandar utama, 47800 Petaling Jaya, Selangor tel: 03 - 2035 5900 Fax: 03 - 7629 7113

CAPITAL FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

CAPitAL Fm Sdn Bhd Lot1.1, 1st Floor Concorde hotel Kuala Lumpur 2, Jalan Sultan ismail 50250 Kuala Lumpur tel. no.: 03 - 2070 1300 Fax no.: 03 - 2070 3002

IKIM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

inStitute KeFAhAmAn iSLAm mALAYSiA: 2, Langgak tunku, off Jalan duta, 50480 Kuala Lumpur.
tel. : 03-6204 6200 Fax : 03-6204 6277

MANIS FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

huSA netWoRK Sdn. Bhd.
Wisma manis, Lot 2430, Lorong imam, Jln Sultan Yahya Petra15150 Kota Bharu, Kelantan.
tel. : 09-743 6661 Fax : 09-766 6995

FLY FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

mAx AiR PLAY Sdn Bhd 2nd Floor, South Wing, Sri Pentas, Persiaran Bandar utama, Bandar utama, 47800 Petaling Jaya.
tel : 03-7710 5022 Fax : 03-7710 7098 Cancellation / Revision Surcharges The following surcharges will apply - Less than 14 days before broadcast date: 100% surcharge - 30 days before broadcast date: 50% surcharge - More than 30 days before broadcast date: 10% surcharge

HOT FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

SYnCRoSound Studio Sdn Bhd 2nd Floor, South Wing, Sri Pentas, Persiaran Bandar utama, Bandar utama, 47800 Petaling Jaya, Selangor.
tel : 03-7710 5022 Fax : 03-7710 7098

ONE FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

one Fm RAdio Sdn Bhd 2nd Floor, South Wing, Sri Pentas, Persiaran Bandar utama, Bandar utama, 47800 Petaling Jaya, Selangor.
tel : 03-7710 5022 Fax : 03-7710 7098 Cancellation / Revision Surcharges The following surcharges will apply - Less than 14 days before broadcast date: 100% surcharge - 30 days before broadcast date: 50% surcharge - More than 30 days before broadcast date: 10% surcharge

RED FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

StAR Rfm Sdn.Bhd 19th FloorBangunan Am Assurance 1 Jalan Lumut 50400 Kuala Lumpur.
tel.: 03-4048 1988 Fax: 03-4048 1260 * Star RFm Sdn Bhd & Rimakmur Sdn Bhd reserves the right to amend rates without prior notice. Price stated in this rate card in Ringgit malaysia unless otherwise stated

RADIO RTM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

KementeRiAn PeneRAngAn KomuniKASi & KeBudAYAAn Wisma tV, Angkasapuri, 50610 Kuala Lumpur, malaysia.
tel : 03-22825333 Faks : 03-22848115

SURIA FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

RimAKmuR Sdn.Bhd 15th Floor, Bangunan AmAssurance, 1 Jalan Lumut, 50400 Kuala Lumpur.
tel.: 03-4045 1053 Fax: 03-4043 6103

RADIO 24

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

RAdio 24 Wisma Bernama Level 15, 28 Jalan 1/65A, off Jalan tun Razak, 50700 Kuala Lumpur tel.: 03-2050 4448 Fax: 03-2693 1536 Programme Partnership Benefits: 10 sec opening and 10 sec closing credits 3 x 30 sec commercial airtime inside programme 5 x 30 sec edtorial programme promos per week Talk Partner 6.00 am - 12.00 mn 15 mins per slot in an available block RM 1,500 (relevant or timely topic t

988 FM

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

StAR Rfm Sdn.Bhd 19th FloorBangunan Am Assurance 1 Jalan Lumut 50400 Kuala Lumpur.
tel.: 03-4048 1988 Fax: 03-4048 1260 * Star RFm Sdn Bhd reserves the right to amend rates without prior notice. Price stated in this rate card in Ringgit malaysia unless otherwise stated

TELEVISION MILESTONES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

1963 RTM 1 Introduction of Black & White Free TV by RTM 1 T 1969 RTM 2 Introduction of Black & White Free TV by RTM 2 2004 Channel 9 Medanmas Sdn Bhd It s Free TV under the brand of Channel 9.

8TV Media Prima bought over Metrovision in 2004 and re-brand it as 8TV. 1970 TV Link International standard Satellite earth station in Kuantan was introduced to provide TV link to Sabah and Sarawak . 1978

TV LANDSCAPE

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

TV TERMINOLOGY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

terminology Adjacency A commercial time slot imme- diately before or after a specific pro- gram.
Affidavit Written legal proof-of-perfor- mance from a radio or television sta- tion that a commercial ran at the time indicated.
Availabilities Programs or time periods a station offers for sale.
Average Minute Audience/Rating The aver- age number of persons, or per cent of a demographic, list

ASIAN FOOD CHANNEL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASiAN FOOD ChANNEL 3 Fusionopolis Way, #12-21 Symbiosis Singapore 138633 Tel : + 65 6835 8838 Office Fax : + 65 6292 7555 Information The Asian Food Channel (AFC) is the region's only 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and around the world.
Based in Singapore, AFC's wide Asian distribution footprint covers seven territories an

PROGRAMME ON AFC

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BERNAMA TV

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

BErNAMA Tv SyNErgy SDN BhD Level 8, Wisma BErNAMA, 28 Jalan 1/65A, Off Jalan Tun razak, 57000 Kuala Lumpur.
Tel: 03-2693 1008 Fax: 03-2693 1004 www.bernama-tv.com

DISCOVERY CHANNEL

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASAS MEDiA SDN BhD email:hasnan@asasmedia.com.my Mobile:012-3931880 Office : 03 20318800 Fax : 03 20312300

DISCOVERY TRAVEL & LIVING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ASAS MEDiA SDN BhD email:hasnan@asasmedia.com.my Mobile:012-3931880 Office : 03 20318800 Fax : 03 20312300

ESPN

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

ESPN STAr SPOrTS SDN BhD No. 5, Jalan Kartunis u1/47, Section u1, Temasha industrial Park 40150 glenmarie, Shah Alam Tel: 03-5566 2633

NTV 7

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDiA PriMA TELEviSiON NETWOrKS Sri Pentas, 3 Persiaran Bandarutama 47800 Petaling Jaya Tel: 03-7726 6333 Fax: 7726 1367

TV 1

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

AirTiME MArKETErS uTuSAN AirTiME SDN BhD 11-3, The right Angle, Jalan 14/22, 46100 Petaling Jaya.
Tel : 03-7958 8787 Fax: 03-7958 633

TV 8

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDiA PriMA TELEviSiON NETWOrKS Sri Pentas, 3 Persiaran Bandarutama 47800 Petaling Jaya Tel: 03-7726 6333 Fax: 7726 1367

TV 3

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDiA PriMA TELEviSiON NETWOrKS Sri Pentas, 3 Persiaran Bandarutama 47800 Petaling Jaya Tel: 03-7726 6333 Fax: 7726 1367

TV 9

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDiA PriMA TELEviSiON NETWOrKS Sri Pentas, 3 Persiaran Bandarutama 47800 Petaling Jaya Tel: 03-7726 6333 Fax: 7726 1367

BACKGROUND

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Overview Moviegoing is an experience in which the consumer uses all five senses.
For the advertiser, the movie theatre is a compelling environment for using a mix of traditional and place-based ad forms to create a “brand experience“ for that consumer Ad message platforms at the movies include: · commercials before the feature · exposure to the pre show on the screen before the filmed entertain

CINEMA HALLS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

MEDIA SPECIALISTS

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Avenue Media Communication Sdn Bhd 322 Block A, Kelana Centre Point 3, Jalan SS 7/19 Kelana Jaya 47301 Petaling Jaya Tel: 03-7880 6545 Bluedale Integrated (M) Sdn Bhd 31-2, Block F2, Level 2, Jalan PJU 1/42A Dataran Prima, 47301 Petaling Jaya.

Tel: 03-7804 8986 / Fax: 03-7803 1948 Carat Media Service (M) Sdn Bhd 18th Floor, Block B, HP Tower 12 Jalan Gelenggang, Damansara Heights 50490 Kuala Lum

ASSOCIATION ACCREDITED ADVERTISING AGENCIES

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Admedia Services Sdn Bhd 3A-28 IOI Business Park Persiaran Puchong Jaya Selatan 47100 Puchong Jaya.

Tel No.: 03-8070 7887 Fax No.: 03-8070 8078 Email: derrick@3gfx.com.my Contact: Derrick Chia Adsell Advertising Sdn Bhd 1101, Menara Choy Fook On 1B Jalan Yong Shook Lin, Sec 7 46050 Petaling Jaya Tel No.: 03-7958 6869 Fax No.: 03-7958 7622 E.Mail: hisham@adsell.com.my Media Director: Norhisham B

ADVERTISING AGENCY

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Adpartners Sdn Bhd 5-3-11, Danau Business Centre Jalan 3/109F Taman Danau Desa 58100 Kuala Lumpur.

Tel No.: 03-7980 2420 Fax No.: 03-7980 2430 E.Mail: haji-ghafar@adpartners.com.my Managing Director: Abdul Ghafar Adcentric Sdn Bhd No.7, Jalan Tago 4 Taman Perindustrian Tago Bandar Sri Damansara, 52200 Kuala Lumpur.

Tel No.: 03-6280 3986 Fax No.: 03-6275 1884 Email: paul@adcentric.com.my

ADVERTISING MEDIA PLANING

authour@pressmart.com (authour) — Thu, 01 Jul 2010 00:00:00 GMT

Introduction The two basic tasks of marketing communications are message creation and mes- sage dissemination. Media planning helps you determine which media to use--be it television programs, newspapers, bus-stop posters, in-store displays, banner ads on the Web, or a flyer on Facebook. It also tells you when and where to use media in order to reach your desired audience. Simply put, media planni